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Primarily about Search Engine Optimisation & Marketing with a dash of Business ideas.

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  • Business,  Personal,  Search Engine Marketing

    Photos of the iProspect Australia stand at Ad-Tech Sydney

    July 28, 2008

    As promised (though it is a little late) a few photos of the iProspect Australia stand at Ad-Tech Sydney. As mentioned in my early post, the iProspect stand would literally “stand out” and heck did it stand out. Let me just say that the stand was GOLD.

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    Francis Lee No Comments
  • Personal,  Search Engine Marketing

    Find me at Adtech Sydney – Hilton Hotel

    March 11, 2008

    Come join me and many other online interactive marketers at Sydney’s Adtech at the Hilton Hotel on the 12th and 13th of March 2008.

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    Francis Lee 1 Comment
  • Search Engine Optimisation

    A good meta description can get you more traffic

    December 10, 2007

    Here is another quick SEO101 lesson on the usage of meta description tag for on page optimisations. I have mentioned that I would make a post on meta description in my previous post on useless meta keywords, so this is basically a follow up on that. Much like page titles, meta description actually plays a big part on SERPs and works as your marketing ad copy to your potential visitor.

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    Francis Lee 4 Comments
  • Search Engine Optimisation

    Strategies for launching a successful website subsection

    May 11, 2007

    I must apologise for the lack of Search engine optimisation related posts due to my increasing workload and my tired tired little eyes (yes I’m Chinese) after work. However, as promised I have written up a short post about generic ways on how to launch a subsection on an existing site. Learn how to successfully rank the new pages on Google with the following simple steps.

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  • Interesting things

    The powers of a united blogger’s network

    May 3, 2007

    I’ve been thinking recently of the possibility for a united blogger’s network of some sort. Basically a close knit network of bloggers whom specialises in the same field (or niche) and would comment on products and services within their niche. These different networks of bloggers will eventually have the power to control their specialised niche if they can come to a consensus of what they write.

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  • Business

    Microsoft looking to purchase 24/7 Real Media

    May 2, 2007

    Well well, Microsoft, the software giant, has finally decided to buy up advertising companies following the foot steps of Yahoo and Google. This is actually good news for both Microsoft and users of 24/7 Media (both publishers and advertisers).

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    Francis Lee No Comments
  • Search Engine Marketing

    The importance of branding and marketing online

    April 23, 2007

    As a search engine optimiser, I spend most of my time performing tasks to help websites rank higher on Google Serps. These tasks include link building, content creation, on page optimisations and creating link baits. Although these tasks can directly affect the position a website is placed on the SERPs, it does little to establish an active relationship with potential customers. This is when branding and general online marketing comes into play.

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    Francis Lee 1 Comment

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