Here is another quick SEO101 lesson on the usage of meta description tag for on page optimisations. I have mentioned that I would make a post on meta description in my previous post on useless meta keywords, so this is basically a follow up on that. Much like page titles, meta description actually plays a big part on SERPs and works as your marketing ad copy to your potential visitor.
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The usefulness of a website being XHTML compliant
Countless webmasters stress over the issue of the need to be XHTML compliant, for both search engine optimisation as well as to decrease cross browser issues. In a way being XHTML compliant is like providing a guarantee to your users that the site they are visiting is top notch. However is there really a need to goto such extent to get your website XHTML compliant?
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Page titles, the most important on page optimisation
It is undeniable that page titles are the most important on page optimisation as well as the easiest to implement. Unfortunately, a lot of webmasters tend to forget the existent of such a tag in their html, hence completely forgetting to alter it to something other than the dreaded default “Untitled”.
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Using style sheets to change H1 to P for SEO purposes
Ever had a client who uses inappropriate styling tags at inappropriate times? I’ll bet you have and I’m sure you’ve had a heck of a time trying to change a H1 / H2 / H3 tag to a <p> tag via CSS. I wonder all the time why people abuse the use of header tags throughout the page when they could’ve easily used a <span> or a <p> tag via style sheets.