Local search provides businesses with great opportunities, but these opportunities must be kept in perspective and expectations realistic. Business owners must understand that depending on their products or services, there may or may not be a large volume of people within their local area searching for them online.
There is little doubt that local business, regardless if you are a plumber or a lawyer, requires an online presence. This fact has become increasingly evident over the past few years as more and more Australians join the online revolution. However, the majority of local businesses are still paying a large amount of money for their paper directory subscription with little to no results. Below are a few reasons why all Australian businesses need an online presence.