Here is another quick SEO101 lesson on the usage of meta description tag for on page optimisations. I have mentioned that I would make a post on meta description in my previous post on useless meta keywords, so this is basically a follow up on that. Much like page titles, meta description actually plays a big part on SERPs and works as your marketing ad copy to your potential visitor.
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Spam comments provide targeted keywords tailored for high ROI
I have been reading spam comments on my blog for the past week, monitoring where they are coming from and what their intentions are. I usually just delete them on sight and for some uncanny reason, the number of spam has been dropping dramatically. However, I have noticed that most spam comments have laser targeted keywords which would directly increase their ROI.
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Google Search within results option
Is it me or has Google launched a new tool which allows you to search for things within the results of something you have already searched for. I hardly ever scroll all the way down to the bottom of the page but when I ran a “site:” function on my blog site to check how many pages were indexed, I noticed the “Search within results” option. Right next to that there was the good old language tool for the compulsory searches of japanese animation and gaming information I run on a daily bases.
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People actually search for Francis Lee
It came to me as a surprise, mainly because its a name of no relevance and no meaning, secondly because I am pretty much a no body. However, after I installed HitTail, a long tail search term analyser to help me target different terms, I realised that people actually do find my website via searching my name.