Here I was minding my own business, running a quick image search for cars and to my surprise, I saw text ads above the images, yes Google Adwords text ads above images. Ok, this may not be new for people in other countries but I am pretty sure this is new in Australia (unless I am super behind with whats happening at Googleplex).
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Google Adwords CPC Inflation – More Money More Money
I am not sure if its just me but are the CPC on Google Adwords starting to inflate alot faster than usual? I have been running accounts for clients on multiple verticals and have started to see an increasing trend on CPC inflation. I know Australia is going through inflation but is that directly affecting the online market?
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Ad placement formula change for Google Adwords
Seems the guys at the plex have decided to updated the way Google text based advertisements are being displayed and organised. This change should help improve the way ads are promoted to the top position on Google search engine result pages.
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Removal of malicious links from Adwords
Though I personally have never experienced this before, it seems that there has been multiple accounts of Adwords purchased links which takes users to “unfriendly” websites that tries to install malicious software on visiting users. Luckily, Google has finally taken action to remove (hopefully ban) these Adwords accounts and continual effort has been made to prevent this from ever happening again.