Archive for the tag: search-engine-marketing

According to a recent study, more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines. The META Description Tag usually consists of 25 to 30 words or less.. The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages..

Off page SEO solutions is the in-thing in SEO optimization.. Do not use doorway pages..

There are a lot of useful SEO practices that it might take some to actually refer to a few of them as best SEO practices.. You can have all the keywords in the world, but if your content is no good, people won’t stick around on your site. You need to provide content that has different information than what is on other sites and other Web pages.. The first thing you should do when working on search engine optimization is find a great keyword phrase for that page.. The title tag is one of the most important tags on your Web page..

Search engines read the URLs and assign value to the text they find there.. Use your keyword phrase in anchor text of links.. Reputable sites that link to you will increase your reputation.

When you redirect your pages, you should always use a 301 http server redirect.. Each web page HAS to be reachable within two clicks.

Don’t be obsessed with PageRank. Links that make sense within the context of the document (whether from external or your own site) will rank higher than lists of links or other forms of artificial links.. Flash and search engines don’t mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes.. lthough technically not SEO, Social Media is such a growing factor in getting your web site noticed, that its an important element to include in your plan..

Visit Escocian for Expert Search Engine Optimization Services

As promised (though it is a little late) a few photos of the iProspect Australia stand at Ad-Tech Sydney. As mentioned in my early post, the iProspect stand would literally “stand out” and heck did it stand out. Let me just say that the stand was GOLD.

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Come join me and many other online interactive marketers at Sydney’s Adtech at the Hilton Hotel on the 12th and 13th of March 2008. Read more »

Here is another quick SEO101 lesson on the usage of meta description tag for on page optimisations. I have mentioned that I would make a post on meta description in my previous post on useless meta keywords, so this is basically a follow up on that. Much like page titles, meta description actually plays a big part on SERPs and works as your marketing ad copy to your potential visitor. Read more »

I must apologise for the lack of Search engine optimisation related posts due to my increasing workload and my tired tired little eyes (yes I’m Chinese) after work. However, as promised I have written up a short post about generic ways on how to launch a subsection on an existing site. Learn how to successfully rank the new pages on Google with the following simple steps. Read more »

I’ve been thinking recently of the possibility for a united blogger’s network of some sort. Basically a close knit network of bloggers whom specialises in the same field (or niche) and would comment on products and services within their niche. These different networks of bloggers will eventually have the power to control their specialised niche if they can come to a consensus of what they write. Read more »

Well well, Microsoft, the software giant, has finally decided to buy up advertising companies following the foot steps of Yahoo and Google. This is actually good news for both Microsoft and users of 24/7 Media (both publishers and advertisers). Read more »

As a search engine optimiser, I spend most of my time performing tasks to help websites rank higher on Google Serps. These tasks include link building, content creation, on page optimisations and creating link baits. Although these tasks can directly affect the position a website is placed on the SERPs, it does little to establish an active relationship with potential customers. This is when branding and general online marketing comes into play. Read more »