Archive for the tag: CTR

On my previous post, I discovered that after using Google Adsense’s Competitive ad filter my Ad impressions as well as CTR dropped dramatically. To be more specific, my revenue decreased by 90% after filtering undesirable ads from being displayed via the Adsense panels on my website. I have since removed the filters and have had very positive effects. Read more »

Google Adsense, an advertising program which allows web masters to publish advertisements on their website has been around for quite some time. It has been a known way to monetize websites, mostly be bloggers and content based websites. However, in light of a debate whether using Adsense as a solid business model is feasible or not, I decided to write this post as to why I use Adsense and if I believe it can generate a solid income for others. Read more »

I have noticed a significant drop in traffic after I started using the competitive ad filter to remove MFA (Made for adsense) ads from my website. To be exact, my revenue dropped by 90% per day, it affect the CTR as well as average CPC. I, much like other Adsense publishers, are really anal about which ad we want to display and which we want to filter, and by using the the Competitive ad filter, we can achieve this to ultimately increase adsense revenue. Little did I know that the exact opposite would happen. Read more »