I am not sure if its just me but are the CPC on Google Adwords starting to inflate alot faster than usual? I have been running accounts for clients on multiple verticals and have started to see an increasing trend on CPC inflation. I know Australia is going through inflation but is that directly affecting the online market?
On my previous post, I discovered that after using Google Adsense’s Competitive ad filter my Ad impressions as well as CTR dropped dramatically. To be more specific, my revenue decreased by 90% after filtering undesirable ads from being displayed via the Adsense panels on my website. I have since removed the filters and have had very positive effects. Read more »
I have noticed a significant drop in traffic after I started using the competitive ad filter to remove MFA (Made for adsense) ads from my website. To be exact, my revenue dropped by 90% per day, it affect the CTR as well as average CPC. I, much like other Adsense publishers, are really anal about which ad we want to display and which we want to filter, and by using the the Competitive ad filter, we can achieve this to ultimately increase adsense revenue. Little did I know that the exact opposite would happen. Read more »
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